ASSOCIATIVE MARKETING & MEDIA LEVERAGE

When we refer to Associative Marketing & Media Leverage, we refer to integrating and adding value to our client’s media and marketing activity – in short, getting our clients ‘bigger bang for their buck!’

We work closely with the media and our clients’ buying / creative agencies to magnify the impact of each client’s advertising proposition.

We identify and/or create “client assets” that the media value and will compete for, either by reduced cash investment or providing added value above rate card. Conversely we negotiate media assets that will have value for the client as part of the broader package.

We have no allegiance to any medium or media proprietor and have one agenda only – our client’s.

We deliver an integrated communication solution that utilises events, in-program content, PR or sponsorship, to magnify media presence and cut through.

We don’t not rely on spend volumes to deliver benefits.

Through a combination of the above, Insite’s Media Leveraging strategies allow our clients to “fight above their weight” by adding significant value to a media buy that is more than just “spots & spreads”.

This model has proved successful to date for Telcos, Real Estate Franchises and FMCG products.

Click here to read about this model in action:
Associative Marketing & Media Leverage Case Study